ROI Calculator
What outbound is worth, in your numbers
Four sliders, no email gate. Set your meeting volume, close rate, and deal value, and watch the year add up.
Your year, projected
6.7×return on spend
A 567% ROI over twelve months.
Break-even check
At this spend the year pays for itself at a 2.3% close rate, or one deal from every 44 meetings. Every point of your 15% above that line is margin.
- Meetings on the calendar
- 20 a month, held all year
- 240
- Pipeline put in play
- Every meeting × your deal value
- $2.4M
- Deals won at your close rate
- Deal 6 pays for the year
- 36
- New revenue
- $360,000
- Your spend, annualised
- $225 buys a meeting; a won deal returns $10,000
- $54,000
20 meetings a month at a 15% close rate and $10,000 per deal is 36 new customers: $360,000 in new revenue against $54,000 spent.
Projected as a linear year. In practice the first meetings land in weeks 2–4, so a first calendar year runs a touch under this.
Where the spend goes
The same meetings, three ways to pay
What changes is what the invoice is for, and who pays for a quiet month.
Hire an SDR in-house
Salary, tools, and management time, whether meetings happen or not.
You carry the ramp, quiet months, and restart when they leave.
Agency on retainer
A flat monthly fee for activity: dials, emails, and hours.
You carry the gap between activity and meetings that hold.
Pay-per-appointment
A rate per qualified meeting that took place.
We carry it: a no-show is rescheduled and never invoiced.
How it worksMethod
Arithmetic, not alchemy
Three formulas, all of them yours to check.
- 01
Pipeline put in play
meetings per month × 12 × deal value
- 02
New revenue
pipeline × your close rate
- 03
Return on spend
(new revenue − spend) ÷ spend
Assumptions
What the defaults assume
- 20–50 qualified meetings a month is the delivery range our appointment-setting engagements plan around; the calculator defaults to the low end.
- The 15% close-rate default is our published figure; replace it with your team’s rate.
- The $4,500 monthly spend default is an assumption, not a published price.
- Projections are linear averages with no ramp months, seasonality, or renewals.
Results
The meetings behind the math
A projection is only as good as the delivery under it.
- 10,000+
- Meetings booked
- $5B
- In pipeline generated
- 26
- Case studies clients put their name on
- 83
- Verified Clutch reviews, 4.9-star average
FAQ
Questions about the math
No. It is an estimate built entirely from the numbers you enter: your meeting volume, close rate, deal value, and spend. Real pricing is set per engagement after a fit assessment, because deal size, market, and the qualification bar all move it. Book a call and we will put a real number against your market.
A meeting that actually took place with a prospect matching a qualification standard agreed in writing before the engagement: title, company size, budget authority, timeline. On pay-per-appointment engagements that standard is also what decides whether a meeting is billable at all.
Because that is the closing rate we publish for our own appointment-setting engagements: every lead is pre-qualified before a meeting is arranged, which elevates closing to approximately 15%. If your team closes at a different rate, slide it. The projection is only as honest as your inputs.
Whatever a year of outbound would actually cost you: the quote you have in hand, your current agency retainer, or the loaded cost of an in-house SDR. The default is only a placeholder carried over from our previous calculator. With pay-per-appointment pricing, spend tracks meetings held rather than a flat retainer, so the same budget line buys outcomes instead of activity.
The total contract value your team gets to compete for: every qualified meeting × your average deal value. It is the number that does not depend on anyone’s pricing: even the deals you lose were real at-bats your sales team would not otherwise have had.
Ready to swap the estimate for a quote?
Tell us who you sell to. We'll tell you how many meetings we can book, and what it actually costs.
- Pay-per-appointment available
- First meetings in 2–4 weeks
- We say no if the fit is wrong